Zurich Golf – More than a tournament
The Zurich Classic is a key touchpoint for Zurich, offering unique opportunities to engage with customers, brokers, media, and other stakeholders to strengthen relationships and showcase how we live our brand, but its impact goes far beyond the links, generating much-needed funds for the city of New Orleans, New Orleans-based charities, and communities through southeastern Louisiana.
Personal interaction with PGA Pro Ambassadors exemplifies the Zurich brand
A critical part of our value proposition focuses on developing deep and lasting relationships with our customers. Leveraging our golf ambassadors this year, for example, Zurich Direct Markets invited customers to attend regional events providing an opportunity for interaction with Zurich golf-pro ambassadors, Zurich executives, and senior leaders, as well as with local Zurich representatives.
Playing golf with a professional can be a ‘bucket list’ item for golf enthusiasts. Zurich’s regional events combine a unique opportunity to meet golf-pro ambassadors, network with the broader Zurich team.
For Zurich, it’s an invaluable opportunity to talk with customers and to listen and understand what’s on their minds – what they are thinking about outside of regular, more formal stewardship meetings.
Community impact: Where golf becomes more than a game
Off the links, the Zurich Classic generates over $45 million in annual economic activity for New Orleans and has generated over $645 million since 2005.
Fore!Kids Foundation
Since 1958, the Fore!Kids Foundation has raised money to fund children’s service organizations through golf events – like the Zurich Classic of New Orleans. In fact, as a 501(c)(3) corporation, Fore!Kids has raised just over $45M to date, providing healthcare, education, and hope for over 200,000 children each year.
Community Impact Award
During Executive Women’s Day, Zurich named Junior Achievement of Greater New Orleans the 2023 Community Impact Honoree and donated $30K to the organization.
St. Michael Special School Visit
Zurich donated $100K to the school
$1.9M donated to St. Michael Special School to date
Blessings in a Backpack
$46K donation in 2023
$573K total donated to date
1K backpacks packed throughout the Classic weekend
Veterans Outreach
Zurich and the ForeKids Foundation donated 500 total grounds tickets to the Veteran Tickets Foundation.
To learn more about Zurich’s Golf Ambassadors, The Zurich Classic of New Orleans, and the impact of Zurich’s charitable giving, visit zurichgolfclassic.com/charitable-impact.