
Welcome!
Dear reader:
The automotive dealership industry is so dynamic that it sometimes feels like years’ worth of developments occur between each issue of our biannual magazine. Dealer Principal is designed in part to help keep you informed of these changes in the business landscape and adapt to them when necessary.
One challenge with a growing impact on dealerships and all businesses in recent years is increasingly volatile weather. Our article on convective storm hazards offers guidance on handling this often-overlooked risk.
More specific to business transactions is an overview of Automotive Lender Intelligence, an innovative analysis tool that can significantly improve the financing process. We also feature insights on maximizing reinsurance to help your dealership thrive in the unpredictable automotive sector.
Elsewhere in this issue, we detail benefits of our Direct Marketing Program, share how Supplemental Gap Medical coverage can help you reduce costs and bolster retention, and we put our Customer Spotlight on the Kenwood Dealer Group of Ohio, celebrating its 50th anniversary this year.
We hope you enjoy these articles and the other features in this issue. Please share your thoughts and suggestions for any topics you would like us to cover in the future.
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2 WELCOME