Our Brand


Bringing our brand to life

Zurich launches a new brand framework

As we roll out our new brand framework, you will see a fresh updated look and may notice references to our new Purpose, Aspiration and Promises in Zurich North America messages. You will hear more about our Values — Optimism, Caring, Reliability, Determination, Togetherness and Forward-thinking. You will also see more about our Customer Promise, - Your needs at the center of everything we do, which we use as a guiding principle as we continue our pursuit of becoming a more customer-led organization.

Your needs at the center of everything we do.

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12      DEALER PRINCIPAL