Dear Leader,

It has been a busy, but highly gratifying few months since I became Head of Direct Markets for Zurich North America in February. It’s invigorating to work with this dedicated and forward-thinking team as we strive to help dealers succeed in this exciting, rapidly evolving industry.

As this is the first issue of Dealer Principal since I assumed my new role, we thought a bit of an introduction was in order, so we’ve included a personal profile and brief summary of my career.

Also in this issue, we look at a pending potential regulation we know is of great concern to dealers: the CARS Rule (aka Vehicle Shopping Rule). Our article provides an overview of the regulation, the challenges to it, and argues for preparing for implementation even as it remains in question.

Other features look at the value mentorship can bring to dealerships, how to select the best profit participation program for your business, the benefits of our Direct Marketing program (one of the Zurich Advantage income-generation opportunities), and updates to our Powersports suite of vehicle protection products. We also share a brief Zurich Classic recap and information on Eden Village, Kansas City — one of many community investment projects we support.

Thanks for reading, and please let us know about any topics you’d like to see covered in future issues of Dealer Principal.

Sincerely,

Jason Meador Head of Direct Markets Zurich North America